Advocating healthy diet, YonHo intend to participate in the WHE
Yonho Food (China) Company Ltd. is a famous catering enterprise in Taiwan, and its leading brand “Yonho Soybean Milk” enjoys a worldwide reputation. Mr. Lin made a detail account on the development of Yonho, and the production process and techniques of its products, especially its culture and philosophy. “To keep health, nourish life, protect environment, accumulate culture” is the core of Yonho philosophy, and it doesn’t limited to the operation of the company, but also embodied in the company’s persistent pursuit for health, high attention to the environment, great support to green,health activities and advocating of low-carbon and quality life. In conclude, “Yonho culture is health culture and green economy” as Mr. Lin said, so it’s widely acknowledged by the society, and the album recording Yonhon’s great contribution to carbon reduction and China’s resolution in this regard was presented to international leaders by Chinese Premier in the Cancun conference held not long before.
The vice leader of the WHE Preparatory Group Mr. Fan Juncheng also agreed that soybean milk is the sediment of Chinese food culture. And the philosophy of Yonho is typical representative of Chinese traditional health notion and health preservation culture, which also fully complies with the macro-health notion put forwarded by the WHE. The active participation of companies with profound health culture and strong sense of social responsibility like Yonho is very important for the success of the WHE.
After learning about the WHE, Mr. Lin also praised the macro-health notion of the WHE, and hoped to make use of the international health platform to promote “Yonho soybean culture” to the world. He said humorously: “we’ll upgrade our previous goal of ‘serving Yonho soybean milk to every Chinese in the world’to the new height of ‘serving Yonho soybean to every one in world'”.
Later, the two sides exchanged views on the mutually concerned topics like developing “Yonho Ecological Park”, building “Yonho Pavilion” and so on, and agreed to arrange for second meeting for detailed talks on mode and details of cooperation.
Mr. Lin expressed that Yonho will continue to carry on its corporation spirit and philosophy, and work together with the WHE to promote the health notion and advocate health diet worldwide, as a way to make its own contribution to human health.
In the end, Mr. Lin wrote down his message wishing the WHE a great success.
The vice leader of the WHE Preparatory Group Mr. Fan Juncheng also agreed that soybean milk is the sediment of Chinese food culture. And the philosophy of Yonho is typical representative of Chinese traditional health notion and health preservation culture, which also fully complies with the macro-health notion put forwarded by the WHE. The active participation of companies with profound health culture and strong sense of social responsibility like Yonho is very important for the success of the WHE.
After learning about the WHE, Mr. Lin also praised the macro-health notion of the WHE, and hoped to make use of the international health platform to promote “Yonho soybean culture” to the world. He said humorously: “we’ll upgrade our previous goal of ‘serving Yonho soybean milk to every Chinese in the world’to the new height of ‘serving Yonho soybean to every one in world'”.
Later, the two sides exchanged views on the mutually concerned topics like developing “Yonho Ecological Park”, building “Yonho Pavilion” and so on, and agreed to arrange for second meeting for detailed talks on mode and details of cooperation.
Mr. Lin expressed that Yonho will continue to carry on its corporation spirit and philosophy, and work together with the WHE to promote the health notion and advocate health diet worldwide, as a way to make its own contribution to human health.
In the end, Mr. Lin wrote down his message wishing the WHE a great success.
Yon Ho Soybean Milk Prepares For IPO On SME Board
November 4 -- The chairman of Yon Ho Soybean Milk Group, Lin Bingsheng, said on November 3 that the company is gearing up for an initial public offering on the Small and Medium-Sized Enterprises (SME Board) in the next two years, reports 163.com.
Lin said the company is planning to open another 100 new outlets in 2012, and expand its soybean planting area in northeast China.
The company's current annual soybean output is about 100,000 tons.
Lin expects to export the company's soybeans to overseas markets, in additional to domestic sales.
Lin confirmed that all the soybeans used in the production of their products are non-genetically modified soybeans. At present, the company had to import soybeans from overseas markets in order to meet production needs.
Yon Ho currently has 500 stores throughout the country.
Lin said the company is planning to open another 100 new outlets in 2012, and expand its soybean planting area in northeast China.
The company's current annual soybean output is about 100,000 tons.
Lin expects to export the company's soybeans to overseas markets, in additional to domestic sales.
Lin confirmed that all the soybeans used in the production of their products are non-genetically modified soybeans. At present, the company had to import soybeans from overseas markets in order to meet production needs.
Yon Ho currently has 500 stores throughout the country.
Chain admits powder in 'fresh' soybean milk
A TAIWAN-BASED fast-food chain yesterday admitted that its "freshly ground" soybean milk is in fact made from powder.
But Yonho Soybean Milk - which has hundreds of outlets on the Chinese mainland, including many in Shanghai - insisted that its powdered soybean milk is just as nutritious as the fresh product.
Promotional posters on doors of its restaurants boast of serving "freshly ground soybean milk," but last week, consumers learned that Yonho restaurants stocked soybean milk powder.
The scandal soon spread on the Internet, with customers venting their anger and disappointment.
"The cheating hurts my feelings as I trusted them for years," said web user Li Qi, who enjoyed going to Yonho for breakfast.
Yonho sought to stress that nutritional content was the same, and said the powdered variety was more expensive to produce.
"The cost of making the powder is even higher than producing freshly made soybean milk," said the company in a statement.
Company Chairman Lin Chien-hsiung said Yonho will now promote the powder in every outlet.
"In the past, we failed to tell consumers how our soybean milk is produced, but we'll show it in our restaurants within a week," he said.
Yonho also said its milk is free of chemicals.
Some nutritionists, however, are sceptical.
"Soybean milk powder can be stored for a long time, thus preservatives must be added," said Li Shuguang, a professor with the School of the Public Health at Fudan University.
"Preservatives are bad for people's health, while freshly made soybean milk should be free of chemicals."
Yonho has offered 1 million yuan (US$155,506) to any customer finding preservatives in its milk.
But Yonho Soybean Milk - which has hundreds of outlets on the Chinese mainland, including many in Shanghai - insisted that its powdered soybean milk is just as nutritious as the fresh product.
Promotional posters on doors of its restaurants boast of serving "freshly ground soybean milk," but last week, consumers learned that Yonho restaurants stocked soybean milk powder.
The scandal soon spread on the Internet, with customers venting their anger and disappointment.
"The cheating hurts my feelings as I trusted them for years," said web user Li Qi, who enjoyed going to Yonho for breakfast.
Yonho sought to stress that nutritional content was the same, and said the powdered variety was more expensive to produce.
"The cost of making the powder is even higher than producing freshly made soybean milk," said the company in a statement.
Company Chairman Lin Chien-hsiung said Yonho will now promote the powder in every outlet.
"In the past, we failed to tell consumers how our soybean milk is produced, but we'll show it in our restaurants within a week," he said.
Yonho also said its milk is free of chemicals.
Some nutritionists, however, are sceptical.
"Soybean milk powder can be stored for a long time, thus preservatives must be added," said Li Shuguang, a professor with the School of the Public Health at Fudan University.
"Preservatives are bad for people's health, while freshly made soybean milk should be free of chemicals."
Yonho has offered 1 million yuan (US$155,506) to any customer finding preservatives in its milk.